Testimonials
Praise for the Process
"Through listening to AER, I’ve learned so much. One of the biggest takeaways is hearing from successful people in the industry who were once in the same position as I am today. It reminded me that I’m not alone in this journey—others have faced the same challenges and experiences. The podcast has boosted my confidence when it comes to reaching out and connecting with professionals in the field."
“The insight and knowledge from the AER podcast has provided me the tools to be successful in any industry. The most fun and impactful training I’ve had the pleasure to be a part of. It’s helped me continue to grow personally and professionally. I am beyond thankful for the chance to be a part of it. It’s also replicable and the knowledge I’ve gained from them has allowed me to better myself as a professional and as a person.”
“What success means to me: To give back to those who have given me the opportunity to do what I’m so blessed to do today. To be the best teammate in the office every day. To make someone feel special, whether it’s a family member, a coworker, or even Jeffrey, the front gate attendant at Chase Field Garage. While I want to make money, I want to make people feel loved because the world can be tough. I’d love to play a little part in making it better.”
“Feedback for Networking podcast:
● Loved learning about the networking events through Teamwork Online, wonderful opportunity to meet people.
● Highlighting different opportunities like this reminds us to ask around and put ourselves out there, so helpful!!!
● Loved that you touched on networking with your community by volunteering, something that may not be thought of as much!!
● NETWORKING GOING OUT, very interesting take, loved this idea!! Unique way to network!!!
● Reminding people about your personal brand, easy to get caught up on the business side of things, is a GREAT reminder.
● Touching on social media was a great reminder to use your resources! Especially since we have so many today!!
● Favorite part of your podcasts is you mentioning personal stories, very nice to hear how it relates to your life!"
“Thank you Tanner for all the feedback and advice that you provided me during our calls and throughout your podcast. With your help, I was able to land an internship with the Calgary Surge, a team recently established in the CEBL. While I have averaged working about 55-70 hours a week, it has truly been amazing to be immersed in this side of the sporting industry. From day one, I focused on creating an effective organizational culture, which was heavily emphasized in our calls and your podcast. Your ongoing support and encouragement have helped me be successful in my role and I am truly grateful for that. Without your time and dedication to helping individuals such as myself, I may have not had the success I have already had in school or with work. I look forward to 'growing together' in the months and years to come!”
“I was offered a spot in a NBA Sales Program. The reason I pursued this opportunity was from my talks with Tanner and listening to the AER podcast. Tanner explained to me how sales go into every aspect in the sports industry and that sales is a lot about creating and building relationships. Tanner also heavily talks on the AER podcast about taking every opportunity possible and trying new things. This led me to apply for this program which I got and will learn a lot from.”
"The insight and knowledge from the AER podcast has provided me the tools to be successful in any industry. Tanner has been a major support in my pursuit of landing a full-time position within the sports world. Embracing those daily habits of gratitude and continuing to be of service to those around you truly embodies the essence of AER."
“My name is Christopher Curran, a senior at Arizona State University double majoring in Sports Business and Tourism. I’m currently working in the ASU Athletic Ticket Office and as a Ticket Sales and Service Intern for the Arizona Diamondbacks.
I was first introduced to Tanner and the Attitude Effort Results podcast during my time with the Phoenix Suns and Mercury, and it has been pivotal in my journey. One episode, ‘DO NOT SUBMIT YOUR RESUME,’ changed my mindset completely—focusing on building relationships, making phone calls, and networking to get my foot in the door.
As a freshman/sophomore trying to break into the sports industry, Tanner and AER helped me carve my own path, and today, I can confidently say I’m on the way to achieving my goals. Thank you, Tanner and AER, for the valuable advice and inspiration!”
“Tanner and the AER Podcast have taught me so many things about navigating sales within the sports industry. His emphasis on building and maintaining relationships has 100% helped me in my journey to find my place in sports sales.
I know the skills I’ve gained and lessons I’ve learned from the AER Podcast will guide me throughout my entire career.”
"What I respect most about Tanner and his podcast is how truthful and refreshingly blunt he is. I was feeling uncertain about my future and how to break into the sports business world, but Tanner’s insights and guidance made everything feel much more achievable."
