Attitude, Effort, Results Podcast

The Best New Podcast in the Sports Industry

★ (4.7 55 Reviews)

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Learn from sports industry masters and improve your skills every week

The AER Podcast is an industry leading show that provides valuable content and actionable steps on how to break into and become elite in the sports industry. We bring on high level guests who share their expertise and provide real time advice on how one can begin and catapult their career journey. Host Tanner Natzke also provides solo episodes curated on the mindset of high performing individuals, important industry knowledge and strategies/processes learned from others and past experiences.

New episodes of the AER Podcast, now streaming

On-brand typography that reads "Season 2's BIG IMPACT"
As the AER Podcast comes up on the end of our second season, we’re humbled by the stories coming in from the college speaker series. These are more than words: they’re moments captured at the crossroads of change.

“Tanner’s energy and drive are contagious—he made us want to chase our goals with more purpose and professionalism.”
Claire Sheerman, OU Sports Business Association Class of 2028

“One of the most valuable things I learned from Tanner was to be different than the thousands and thousands of people who blindly submit resumes and cover letters to different job postings. If you take 3 minutes to reach out to a hiring manager on LinkedIn to ask for an informational interview and 30 minutes to hop on a call to learn more about a given position, you’ve immediately separated yourself from the herd in a little over a half hour.”
Joe Musser, OU Sports Business Association Class of 2026

“What really stands out about Tanner’s journey is how he has always had a strong drive to give back and educate the next generation of sports business professionals.” –
Zach Lovasz, OU Sports Business Association Class of 2027

“Tanner taught me one of the most valuable things to know about working in sports: no matter what area of sports you work in, everyone works somewhere in the world of either sales or service.”
Caleigh Martin, OU Sports Business Association Class of 2026

“Tanner’s ‘Be. Do. Have.’ Mindset helped me realize that creating good habits now is the key to long-term success.”
Mercedes Ramirez, OU Sports Business Association Class of 2025

“It’s very clear that the AER team tirelessly strives to make a positive impact on students around the country hoping to find a career in the world of sports business. We are endlessly grateful that our students in the OU Sports Business Association could benefit from AER’s valuable insight and look forward to building our relationship with Tanner and Hunter.”
Tim Sullivan, OU Sports Business Association President and Class of 2026

“I appreciated when Attitude Effort Results came to visit and speak to us because I thought it was significant information about the sports industry and the path to it. I especially loved hearing Hunter’s story and his path to find his true passion, and I learned a lot from that about what fields to go into and whether to follow your passion or go towards a better financial career. Attitude Effort Results helped me realize that sports is my true passion by speaking with us and answering our questions with great wisdom of the sports industry.”

“Hunter came and spoke to our club back in February, and it was truly a pleasure. We didn’t have a massive crowd for him, and he still delivered his presentation informatively and well. He was patient with everyone and answered their questions wonderfully. He was truly engaged with everyone, and I could tell how much he cared about what he was doing. Attitude Effort Results is inspiring the next generation of sport business leaders, and I could not be happier about it.”
Milin Sharrow, Class of 2027

“Tanner and Hunter were true role models and are filled with knowledge and experience in the industry.” 
High Point University Sport Management Student

“Their energy, realness, and attitudes are what makes them who they are and is what makes Tanner and Hunter kill it in front of an audience.” 
High Point University Sport Management Student

“I had students after the meeting saying they are going to start listening to the AER podcast and how great Tanner and Hunter were (me included). Would love to have AER speak to the club again!” 
Vincent Cafiso, Class of 2027

All school names, logos, and other identifying marks are the property of their respective institutions.
They are used here for informational and illustrative purposes only. We claim no ownership or affiliation.

Work with AER

Our goals align: to create a positive impact in the lives of people entering or striving for excellence in the sports industry. By working together, we amplify the impact we can make and bring greater value.

The AER Podcast frequently features sports industry professionals as guests. If you’re interested in appearing on the show or would like more information, please fill out the podcast request form.

If you have an upcoming event or training, AER could be a great fit to connect with your audience. To book AER or request more information, please fill out the event form.

Have wisdom to share? We invite you to be on the show

Request AER at a speaking or training event